Purple shampoo, a toning shampoo, is great for maintaining the vibrancy and health of blonde hair of any color. There is no need to visit a salon because the shampoo performs the same function as a color-correcting toner for your hair. The product’s crushed violet pigments deposit a violet color onto blonde hair to cancel out unwanted tones of yellow, orange, and brass.

Many different things can produce those annoying tones. Chlorine is a widely used example. Blonde hair is especially susceptible to damage from the pool’s chemicals, which can cause brittleness and a noticeable color change. Sunlight is another common culprit. Hair can get dry and discolored from too much time spent in the sun without proper protection. As a result, you may find that it’s beneficial to supplement your purple shampoo with a heat protectant.

What is purple shampoo? 

To keep your clients’ newly bleached blonde hair looking great long after they leave the salon, purple toning shampoo is an essential tool. By neutralizing brassiness and yellow tones in lightened hair and bringing out the natural vibrancy of gray hair, the purple shampoo helps you maintain that just-out-of-the-salon look for longer.

Here, we’ll address all of your concerns about purple shampoo, covering everything from how to use it in the salon to what to keep in mind when recommending it to customers. Purple shampoo is easily distinguished from other products by its striking, highly saturated color. You can find purple shampoo in a range of salon and at-home color care options.

This shampoo often has a dark purple, violet, or sometimes blue-ish tone. Shampoos in the purple family are formulated to assist counteract the presence of unwanted brassy tones, such as yellow, orange, or copper, in hair that has been previously dyed.

How to use purple shampoo correctly? 

Sometimes the general populace on social media will suddenly become obsessed with a previously unknown beauty trend. However, talk to industry insiders. They will be the first to inform you: This is a trick that’s been around for a while and is widely known among professionals, as with Instagram contouring (makeup professionals have been contouring celebrity clientele for decades upon decades) or.

It’s also true with toning shampoos you can use at home. The recent popularity of purple shampoos has prompted numerous hacks, queries, and dubious hacks. However, as any professional hairstylist or colorist will tell you, using color-correcting pigments is a common salon practice that has been around for decades.

Step 1.

The first step in determining your wash day is to identify your shampoo (more on that in the following section). Because of these and other factors, everyone will have a slightly different shampooing routine. In most circumstances, you’ll still need to use regular shampoo along with the purple variety. In order to maintain your dye job, you’ll instead replace it every few washes.

Step 2.

It is entirely up to you how often you put it to use; there is no magic formula or algorithm to tell you how often is “enough.” It’s a matter of doing things and seeing what works. We suggest starting once per week or two until you find your rhythm.

Step 3.

You should moisten your hair in the shower. Put the quantity you normally use into the palm of your hand(the amount of shampoo used varies from person to person, according to hair length and thickness). Some people choose to wear gloves when using purple shampoo due to the risk of skin discoloration; however, I have never found it necessary to do so.

Step 4.

Create a lather in your palms and massage it into your scalp. The product should be worked into the scalp, between the hairs, and down the shaft using light, circular strokes.

Step 5.

You should let the product linger on your hair for a longer period of time than you would with regular shampoo. As it can be drying, you should just leave it on for a minute or two at most.

Step 6.

Gently rinsing the product out of your hair without tugging or snagging the strands is the best way to remove it. The moist state of hair increases its susceptibility to damage, so take caution.

Step 7.

Apply your regular conditioner after rinsing out the product. This will prevent dryness and help the strands retain water.

Step 8.

Be sure to remove any purple markings or stains from the shower after you’re done. There is a risk of staining when using purple shampoo, and it becomes much more difficult to remove when it has dried and been left on for a while.

Who should use purple shampoo?

You probably already know about the ever-present danger of brassy tones if you have ashy blonde hair, especially if your hair has been bleached or dyed. And if you’re reading this, you’re probably already aware of purple shampoo’s miraculous tone-correcting properties. Technically speaking, brassiness refers to the undesired yellow and orange tones that show up if you don’t take adequate care of blonde tresses.

Listen up, stylish blondes: we’re going to spill the beans on our holy grail for preventing brassy hair: shampoo infused with purple pigments. The finest examples of our purple shampoos, to be exact. Trust us; every blonde undoubtedly needs a purple shampoo in their shower. Light hair can be damaged by water or chemicals like bleach and chlorine, which can cause the hair to turn brassy and yellow. 

Top tips to use purple shampoo on blonde hair

Clients who still see yellow in their hair after using purple shampoo, graying blondes, and brassy brunettes are all symptoms of improper application. But have no fear; we have the inside scoop on how to keep your clients from making the same blunders you have when using purple shampoo. Plus, expert colorists reveal their favorite tools for eliminating unwelcome hues.

Going bottle blonde isn’t easy, and if your experience in the stylist’s chair is any indication, you already know that. While the fantastic lighter hue is undeniably beautiful and exciting, it does require some maintenance on your part: Maintaining your hair color requires regular touchups, hair treatments, and, yes, keeping an eye out for the best color-safe products. Purple shampoo for blonde hair should be part of your regular hair care routine if you’re serious about preserving your hair color.

1. A high frequency of applications

To prevent yellowing between salon visits, blondes should use purple shampoo, but using it too often might cause the color to fade quickly. Colorist Julian Normand suggests using Schwarzkopf Professional’s GOODBYE YELLOW once every three to four washes to prevent graying.

2. If your hair is blonde, I recommend going with a more vivid shade of purple shampoo

The less purple dye is required to neutralize brassiness in blonde hair. You can avoid oversaturating your hair by choosing a brighter hue and avoiding inky violet shampoos. A lighter shade will pick up less brassiness from your hair. Remember this when looking for the best purple shampoo for your hair.

3. Without the pre-tone

Pre-toning is essential for producing a uniform base for subsequent toning, but what should be used for this purpose? Consider the color wheel for your solution. Direct opposites cancel each other out visually. Samantha Kliebert, a colorist, located in Austin, uses a blue shampoo on her brunettes as a pre-tone to cancel out any orange tones. You can’t use purple shampoo on your hair if your highlights are any color other than yellow. 

4. Permanent color fading due to toning

Clients claiming the purple shampoo they purchased makes no difference? It’s something that Carlos Rojas has. In a recent Instagram post, he said that people often come to him perplexed about their hair color since they use purple shampoo at home.

Carlos understood that the client wanted to darken persistent lowlights that had faded. It’s imperative that customers be informed that using permanent hair color will result in a long-lasting transformation of their hair. So, if they have a faded Level 7 lowlight (remember, all hair fades warm), and they use purple shampoo to try to revive it, not only will it not work, but it will also make their previous highlights look darker.

5. Seek out a deep purple shampoo that is also thick

The best purple shampoos are opaque, not see-through. Try a dab of the purple shampoo on your finger before you buy it to be sure it has a consistent hue. Purple shampoos like Matrix So Silver and Paul Mitchell Platinum Blonde are two excellent choices.

You may get the purple shampoo from a variety of retail outlets, including internet shops, drugstores, and hair salons. To be safe, though, it’s a good idea to phone the salon ahead of time to make sure they have it in stock.

6. If your hair is dark, you should not use purple shampoo

To remove brassiness and restore a more vibrant, neutral tone to blonde or silver hair, a purple shampoo is your best bet. Brown or black hair colors are less likely to see improvement. If your hair is already dark, you may want to switch to a different shampoo.

7. If your hair is already light, let it sit for a few extra minutes

Two to three minutes should be plenty if your hair is a warmer, natural blonde with minimal brassiness. Then, after a few minutes, rinse your hair with cold water. Your roots will need more time to absorb the shampoo than your ends, which is why you apply the shampoo there first. The ends are more permeable and susceptible to tonal shifts. Brands may have slightly different recommendations for use. It’s possible that shampooing could take up to five minutes.

What are the benefits of using purple shampoo? 

What we call “purple shampoo” is simply shampoo that has been colored with purple pigments. It’s a vital hair care product for blondes, natural and otherwise, noted Seattle-based hair stylist Kyle DeToure.

However, the appropriate application is essential before it can “refresh the visual brightness [of the hair] and assist eradicate overtones of brassiness and yellow,” as he put it (or else it can potentially give your locks a violet tint). For this roundup, we consulted with stylists on the efficacy of purple shampoo and included their preferred brands, as well as some of our own formulations.

1. Shampoo with Toning Enhancing Ingredients for Blonde Hair by Olaplex No

Olaplex — the haircare company that Select writer Hannah Horvath praised for restoring her “lifeless, dead hair” — also makes a purple shampoo that Harvey suggested. The shampoo, we are led to believe by the manufacturer, is designed to bring out the best in both natural and chemically-treated blonde hair. The shampoo also incorporates the brand’s bond-building technology to restore any damage.

2. The violet, blonde life shampoo by joico

Harvey also mentioned that the Joico Blonde Life Violet Shampoo is a favorite of hers. According to the makers, this purple shampoo has various compounds to moisturize and strengthen hair, including monoi oil, tamanu oil, and arginine.

3. Purple shampoo pros

The purple shampoo has a ton of benefits for blondes. It has been a blonde staple for decades for a reason (well, numerous). Explanations. Counteracts undesired yellow, gold, or brassy tones; is useful for preserving a range of blonde tones from chilly to warm, It Can be used to attenuate.

Here are a few of the many reasons why violet shampoo is the best option for your hair. It can create a subtle coloring or highlight the entire surface in warm tones Helps you save frequent trips to the salon for maintenance violet tone if left on the hair long enough, Much lesser cost than visiting the salon. The learning curve is low.

4. Using purple shampoo to cool down warm blonde hair

You can still achieve fantastic outcomes with purple shampoo if you have one of the warmer blonde tones, such as strawberry blonde, honey blonde, or golden blonde. To maximize its effectiveness, use it sparingly. You don’t completely eliminate those lovely warm tones. Use purple shampoo once a week (leave it in for no more than 3 minutes) to prevent your warm blonde hair color from turning brassy. As little as once, weekly use of a purple shampoo will help reduce the warmth and brassiness of your hair. This will keep warm blonde hues appearing fresh and bright for weeks longer than normal.

5. The kerastase blonde absolu anti-brass purple shampoo

I am a natural brunette. However, my hair is currently tinted a caramel blonde. To preserve my color in between sessions — I get it retouched every three months or so — I use Kerastase’s Blonde Absolu line at the recommendation of my stylist. Although not the first purple shampoo I’ve used, this one is definitely the best. The hyaluronic acid in the product helps my hair stay healthy and shiny, and it also maintains the vibrancy of my color.

Watch How to do the perfect toning shampoo treatment on blonde hair | Video

People also ask questions and answers related to the how to use purple shampoo?

How long do you have to use purple shampoo for it to work?

If you need to cut off a lot of brassiness, use a comb to rub conditioner into your wet hair after using the purple shampoo. Leave it on for up to 20 minutes and then wash off and follow with conditioner as usual. Removes unsightly yellow tones in gray or silver hair.

What are the steps for using purple shampoo?

Hair should be damp before using purple shampoo. To be used after shampooing the hair. To be used after shampooing the hair. A purple conditioner to restore moisture and keep your locks from splitting.

How can I make purple shampoo function better?

The way you’re using it is completely wrong. Purple shampoo is still shampoo, so you might think that the best method to use it is by kneading it into your strands and swiftly rinsing it out. However, Ohlmeyer suggests going at a more leisurely pace for optimal benefits. She warns that “rinsing it off too rapidly renders it less effective.”

What is the purpose of purple shampoo?

Purple shampoo is a toning shampoo specially created for blonde hair, silver hair, bleached hair, or brassy hair. The crushed violet pigments in it counteract the sartorial effects of brassy and yellow tones.

What will happen if you use purple shampoo to dry hair?

To put it briefly: no, purple shampoo is not recommended for dry hair. Though dry hair will take in more color, it does so unevenly. The ends of our hair, regardless of whether it is blonde or not, are typically drier and more porous than the rest. This also applies to any parts that have been breached.


Understanding brassiness is the first step in appreciating the significance of the tinted product in preventing the premature fading of hair color. Brassiness can be caused by exposure to the sun’s UV rays, chlorine, and mineral contaminants in tap water. That’s where purple shampoo comes in. With each wash, it distributes a purple pigment that neutralizes your hair’s warmth and restores its natural color.

If so, then why the color purple? Don’t forget the color wheel you saw in your first art class: Since purple complements yellow, it can help remove unwanted yellow tones that are particularly unflattering on cool or ice blondes. Using the bright liquid on a regular basis can assist in maintaining the health of your hair color and keep brass under control.

It’s a minor adjustment with a potentially huge significant impact in the long run. In conclusion, purple shampoo is a simple approach to get rid of brass on both lightened dark hair and blonde hair. 

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