It takes time, money, and dedication to keep the color looking as fresh as the day you left the salon, as any blonde can attest. Blonde toning is a service provided by your hairdresser, but keeping your hair color vibrant at home, especially during the warmer months, is your responsibility.

The solution is to use a purple toning shampoo. As a result of heat, chlorine, salt water, and other environmental variables, summer can be extremely damaging to blonde hair. When you want to avoid brassy blonde hair, purple shampoo is a must. This information has been compiled to assist you in keeping your color vibrant and fresh.

There will be some technical jargon used to describe how purple shampoo works. With its complementary position on the color wheel opposite yellow, the shampoo’s purple hue acts as a toner to diminish the blonde’s underlying yellow and orange undertones, leaving behind a shade that is both cool and moisturized.

You need an at-home purple hair toning solution because the professional toner your hairdresser applies when you get your hair colored can fade soon.

How Often Should You Use Purple Shampoo: Guide to Use Righty

Checking your hair’s present color and texture will help you determine how often you should use purple shampoo. If you want to prevent your blonde hair from getting brassy, use our Violet Crush Purple Shampoo every day. If you want to remove brassiness from your hair without over-toning, this purple shampoo is your best bet. Consequently, this is an excellent purple shampoo for those who have never tried it before.

The new addition to our line of shampoos is the Intensive Purple Shampoo. Even the most tenacious brassy tones can be instantaneously transformed into a cooler, brighter blonde with just one wash using this ultra-violet pigmented, intensive purple shampoo. Apply once a week or as often as you like to maintain your desired amount of chilly tones.

This shampoo makes use of a patent-pending technique that incorporates both violet and blue pigments without coloring the hair. This, in turn, will have an even more potent neutralizing impact by counteracting yellow and copper tones. Try it with the purple conditioner for the best results.

Keep in mind that you can get an unwanted darker shade of blonde if you use too much purple shampoo to get rid of the yellow tones in your hair. Using a blonde shampoo on a regular basis can help you maintain a bright color without any brassiness.

If you want to know which purple shampoo is best for your hair, you need to take a close look at your locks before you use it and consult the product’s label, as it varies depending on your hair type and present color. The frequency with which one uses purple shampoo is also a matter of personal preference, but rest assured, John Frieda has you covered.

Use of our Violet Crush Purple Shampoo for Blondes is recommended on a daily basis to prevent brassiness. If you want to get rid of brassy tones without over-toning, this purple shampoo is your best bet. This is the best blonde shampoo to try if you have never used it before. Use it like you would any other shampoo, by lathering up and rinsing off thereafter every day.

A recent addition to the John Frieda Blonde Range, Intensive Purple Shampoo is sure to be a hit. Even the most resistant brassiest tones can be rapidly transformed into a cooler, brighter blonde with just one wash using this ultra-violet pigmented, intense shampoo. We suggest using this purple shampoo once a week, or more often if you want to get a higher or lower level of cold tones.

The patent-pending technology used in John Frieda’s purple shampoos ensures that the product’s blend of violet and blue pigments won’t discolor your hair. This, in turn, will address yellow and orange tones, resulting in a more potent neutralizing impact. If you’re a blonde, we recommend using one of these purple shampoos with our Violet Crush Purple Conditioner.

What does purple shampoo do?

Whether your hair is blonde, gray, bleached, or brassy, a toning shampoo, like the one that comes in a purple bottle, can help restore its natural tone. The crushed violet pigments in it cancel out the style-killing effects of brassy and yellow tones. The brassy yellow and orange tones on bleached hair are sometimes neutralized with a purple tone used by hairstylists.

If you want to avoid brassiness and tone your hair on your own, purple shampoo is a fantastic option. This best-seller is formulated to eliminate unwanted yellow or brassy undertones, allowing you to reveal you’re natural blonde radiance with less effort. Please read our piece “Purple Shampoo: Effects and How it Works” if you’re unfamiliar with shampoos for brassiness.

Can I use purple shampoo every day?

How Often Should You Use Purple Shampoo: Guide to Use Righty

Purple shampoo is the best option for people with light hair or gray hair. Incorporating it into your routine will not only reduce brassiness but also make your hair look healthier and brighter. Given all their supposed advantages, you might be wondering if they’re worth using these brightly colored items on a daily basis. We’ve therefore produced this article to explain the catches associated with utilizing purple hair care products such as shampoo, masks, and conditioners.

Hair care products marketed as “purple” really use a formula with violet or purple pigments. Named for its striking hue, this toning shampoo is also known as a silver shampoo for its propensity to impart a bluish cast to blonde and silver hair. It’s essential for those who have bleached their hair and wish to maintain its healthy, shiny appearance. You shouldn’t use purple shampoo on a daily basis, but rather only when your hair has turned brassy. It can be used in place of shampoo once to three times weekly. 

How often should I use purple shampoo? 

You want to get rid of the brassy tones in your blonde hair and have heard about the benefits of purple toning shampoo, but you don’t know where to start. When it comes to your hair, there’s no need to be intimidated by the color or the fact that purple shampoo isn’t like the shampoo you’re used to.

Because blonde, bleached, gray, and white hair can often have a yellowish cast, many individuals use color-safe shampoo on a regular basis to eliminate the problem. To get the most out of your first experience with a color care product, read on for advice on how to apply purple toning shampoo. We’ve covered the benefits of purple shampoo, how to use it, and even when to use it.

There are also some pointers for mastering the art of purple shampoo on blonde hair. The explanation for “what does purple shampoo accomplish?” may be clear, but “how do you use purple shampoo?” may elude you. Because this is the most common concern among those who are considering trying purple shampoo, we have compiled some information to answer your questions.

You could be forgiven for thinking that turning on the shower is the starting point, but in reality, there is much more preparation involved. As a first step, choose a purple shampoo. Using a shampoo designed for colored hair can extend the life of your dye job significantly. Here are some of the characteristics that we looked for when developing the ideal shampoo for colored hai.

Does purple shampoo work for natural blondes?

When trying to reduce the brassiness of bleached, gray, or silver hair, purple shampoo is a godsend. However, unfavorable effects may emerge rapidly from either insufficient or excessive use. So, in this article, we’ll tell you just how often you should use purple shampoo — that way, you can get the most out of it. When washing their hair, some people always go for their purple shampoo, while others are more sporadic.

Is it safe to say that this disproves both of them? Certainly not in that sense. How often you’ll use purple shampoo depends on your existing hair color, hair type, and the type of lightening your hair’s been through. A Study on the Effects of Purple Shampoo on Prematurely Gray Hair Some professionals suggest using purple shampoo once a week if you have gray hair. Maintaining a purple shampoo routine is necessary because gray hair quickly turns yellow and dull. However, there might be too much of a good thing when it comes to this type of product.

How long to leave purple shampoo in? 

How Often Should You Use Purple Shampoo: Guide to Use Righty

Having Fun With Hair Dye at Home If I use purple shampoo, how often should I do so? How often, daily or weekly, do you do this? What is the recommended frequency of using purple shampoo? When: daily or weekly? The frequency with which you should use purple shampoo is mostly determined by your desired results and the color of your hair.

If this is your first time using purple shampoo and you’re concerned about how often you should use it to maintain your current hair color, we recommend limiting usage to no more than three times a week. It goes without saying that everyone has their own unique hair. Therefore I’ll give you some background on the various hair kinds so you can make an informed decision. Unlike what the packaging would have you believe, purple shampoo needs to be left on for longer than the recommended period. 

That usually equates to somewhere between four and five minutes. However, because there are subtle differences amongst shampoos, it’s crucial that you read the label carefully before purchasing. The frequency with which you should apply it if you wish to preserve your color will vary according to the color you already have.

More frequent application is required in proportion to the degree of hair pigmentation. Have no fear; I’ll soon be elaborating on the frequency of application for various shades, from white to ashy blonde. Additionally, the shampoo should be used more frequently, anywhere from four to five times weekly, to counteract the appearance of undesirable tones in bleached hair.

What happens when you use purple shampoo too much? 

 To paraphrase expert hair colorist Richy Kandasamy: “So, when applying purple pigment on color-treated brassy or yellow tones, it color-corrects your hair’s hue, returning its former natural or neutral brightness with cooler tones” (via Vogue). According to the degree of brassiness, he suggests leaving the product in the hair for no more than four minutes before rinsing.

When rinsing, he recommended using chilly water to help lock in the color. Experts warn against using purple shampoo for longer than recommended, yet some people ignore such advice in favor of more extreme measures. However, this is typically not advised, especially if the hair has already sustained significant damage. Although purple shampoo may seem like the finest option for preserving blonde hair, excessive use can lead to damage that may be difficult to repair.

In extreme cases, hair color can change to purple after prolonged use of purple shampoo. The hue of certain brands of purple shampoo is so intense that it leaves a stain on the hands. However, light hair may become discolored if exposed to the dye’s intense color.

A professional hair colorist, Richy Kandasamy, suggests using a purple shampoo no more frequently than once a week. However, if the purple dye is left on the hair for too long, a lilac tone may appear. To avoid having “too much” purple tone in your hair, Kandasamy advised putting down the purple shampoo. 

How often to use purple shampoo to cancel out bright yellow? 

How Often Should You Use Purple Shampoo: Guide to Use Righty

While platinum blonde hair is renowned for its beautiful shine and brightness, it is also infamous for its demanding care. This is because the color can shift from brilliant to brassy as the roots fill in, making it look fake very rapidly. You can keep your platinum hair looking great in between salon visits by using purple shampoo, so there’s no need to schedule sessions every two weeks.

If you’ve finally figured out why people buy purple shampoo, you can start learning how to put it to good use. Colors that are looking drab might get a new lease on life with the help of the colored cleaner.

According to colorist Juliana Ohlmeyer, “purple shampoo is utilized as a very delicate means of managing additional yellow tones in your hair,” which is the underlying hue in light blonde hair. This is especially helpful for blondes or those with blonde highlights. “It’s basically a means to maintain your blonde hair healthy in between salon visits.” She goes on to say that purple shampoos aren’t a long-term answer because they don’t include ammonia. They can’t replace your colorist entirely, but they’ll help keep your hair from looking too brassy in the interim. 

What are the signs that show you have overdone purple shampoo?

In all likelihood, I will always be a blonde. The current “hide-the-greys” color trend is platinum, but in the past, people have tried everything from filthy blonde to strawberry blonde. I’ve spent a lot of time trimming the fat, so I thought I’d share some of my knowledge about how to get the most out of your purple shampoo. Some of the most frequently asked questions are included here.

1. What about my hair? I Will use purple shampoo to dye it

For sure! ONLY IF it is a dye-inducing shampoo (like this one). Verify all labels. It may look like your hair is purple before you rinse it out, but if it is not a color-depositing product, it will not actually change the color of your hair. Keep in mind that the toning effect will be stronger if you use it for longer periods of time and more frequently.

2. I’d like to maintain my golden color, but my hair is drying out at the ends. Please help me figure this out

Try a purple toning mask or treatment instead of the shampoo. These masks not only nourish your hair to repair dry, damaged ends but also neutralize unwanted yellow tones and remove brass. If you want blonde hair, you can stop looking now.

3. Unfortunately, I made the mistake of leaving the purple shampoo on for too long. The question is, what should I do

Simply use a decent clarifying shampoo for a fast wash. Hair that has been bleached blonde is extremely porous. Don’t worry if you dye your hair purple for no good reason. That silvery tinge should be washed away with a clarifying shampoo or a detox scrub.

What are the do’s and dont’s of using purple shampoo?

The Most Frequent Issues With Toning Shampoo & Solutions!

The use of purple shampoo erroneously manifests itself in over-toned grayish blondes, brassy brunettes, and clientele who STILL see yellow. Concern not, though; we have the inside scoop on how to prevent the most typical blunders while using purple shampoo on yourself and your clients. Along with that, professional colorists recommend their favorite tools for eliminating unwelcome hues.

1. A failure to shampoo before anything else

After using a clarifying shampoo, there’s no reason to use a toning shampoo, right? The solution is obvious: Accumulation! Toning shampoo has to work harder because of buildup on the scalp and from previous hair care products. For consistent outcomes and to prevent further accumulation, a blank slate is essential.

2. In anticipation of its ability to cancel out orange

A darker floor, to begin with, will result in a warmer overall lift. Carly grabs a blue shampoo like Schwarzkopf Professional’s GOODBYE ORANGE to cancel out the orange undertones in her brunette friends’ hair. To combat brassiness, Carly recommends a blue shampoo for her brunette clients. “Blue is the direct antidote to orange on the color wheel,” she says.

3. By-passing the pre-tone

To get a uniform tone on the canvas, pre-toning is an essential step, but what should be used? The color theory reveals all. Direct opposites cancel each other out visually. Samantha Kliebert, a colorist, based in Austin, uses a blue shampoo as a pre-tone on her brunettes to cancel out any orange tones. A purple shampoo won’t work if your highlights aren’t yellow. She explains that the blue product is ideal for removing excess heat before toning.

Watch Hairdresser reacts to people ruining their hair with purple shampoo | Video

People also ask questions and answers related to the how often should you use purple shampoo?

What’s the recommended frequency for using purple shampoo?

Use a purple shampoo no more than twice weekly in addition to your regular shampoo. It is possible to have too much purple, as Doss cautions. A lot of people don’t like the way it looks when you take out all the yellow, and she thinks that’s because of how much light it loses as a result.

What can you expect if you regularly use purple shampoo?

Overuse of the purple shampoo can lead to buildup, which makes hair appear darker and duller. Due to this, it becomes more challenging to achieve a natural-looking lightening effect.

When using purple shampoo, how long should you let it sit before rinsing?

Use a comb to rub purple shampoo through dry hair before you hop in the shower if you need to remove a lot of brassiness. Wash it out after 10 or 20 minutes and use conditioner normally. You can use it on your naturally gray or silver hair, and it will remove any yellow undertones.

When it comes to purple shampoo, how often should you be washing your hair each week?

It is not recommended to use purple shampoo on a daily basis, but rather only when your hair is brassy. You should use it in place of shampoo once to three times weekly. Use a matching purple conditioner with your purple shampoo every time.

Is there a reaction if purple shampoo is used on dry hair?

To sum up: no, purple shampoo is not recommended for dry hair. While it’s true that dry hair will soak up more dye, the process isn’t uniform. The ends of our hair, regardless of whether it is blonde or not, are typically drier and more porous than the rest. The same goes for any regions that were bleached to make them lighter.


Many of us who don’t have naturally blonde hair are familiar with purple shampoo, but for those who aren’t aware, it is a “toning shampoo designed specifically for blonde, grey, or cool-toned hair to remove yellow or brassy tones,” as described by Kristen Kell, a colorist at Salon SCK in New York City.

In order to achieve a more ashy, blue-toned appearance, the shampoo’s violet undertones must first neutralize the yellow undertones, which is what the shampoo does. Newton says, “Use your purple formula every other shampoo, no more than twice a week” for individuals who tend to grow brassy rather quickly and would rather have a cooler blonde.

In each wash, after you’ve washed your hair with your regular shampoo, you should use the purple shampoo, and last, you should rinse and condition. Newton says, “Talk with your stylist about if a blue shampoo would be better prescribed to keep your color looking cooler” if your hair is prone to taking on brassy tones.

Bottom up

So, I hope you got the full idea on How Often Should You Use Purple Shampoo: Guide to Use Righty

Please comment below about your ideas and share this “How Often Should You Use Purple Shampoo: Guide to Use Righty” article with your friends.

Stay tuned with our website to find out more exciting stuff. Don’t forget to check out our previous articles too.

Until the, Read about, Blue Shampoo Before and After Blonde Hair: Guide to Use

Write A Comment